Portfolio / TulipoBox
TulipoBox
Instagram content for a monthly activity box for children aged 2 to 4. Carousels in two visual styles, feed templates, ad videos and a profile mockup after the first month.
The brief
TulipoBox had a good product and almost no reach. The founder created every post from scratch and had no time left for content.
The solution
We designed five formats that repeat every month: theme of the month, an activities carousel, a review, a tip for parents and a video. Each has a template, and the seal mascot ties them together in both a photographic and an illustrated style.
Videos
9:16 ad reels for Instagram and TikTok.
Carousels and templates
Two visual styles of the same content and a set of templates that every following month is built from.
What we delivered
- Five repeatable content formats with templates
- A carousel in two visual styles to test with the audience
- Feed templates: theme of the month, review, tip for parents, stories poll
- Two 9:16 ad videos
- A profile mockup after 30 days for the brand presentation
Why it works
Parents stop in the feed at a child in a familiar situation. That's why the carousel opens with a living room photo and the box only appears on the last page. The mascot gives the brand a face that parents remember even without the logo.
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